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graphic design

bosanova — branding

Bosanova

Brands must evolve, with a renewed vision but maintaining the same enthusiasm and spirit of their creation. Assign new visual and verbal behavior patterns, transforming the brand's recognition and differentiation mechanisms has been our leitmotif in the redesign of Bosanova, the leading chain in low-cost footwear in Catalonia.

  • <span><span>Construction of the logo of BOSANOVA, with its display outline typography designed adhoc for the project. Designed by the studio esiete of branding and communication studio.</span></span>

  • Bosanova

    Brands must evolve, with a renewed vision but maintaining the same enthusiasm and spirit of their creation. Assign new visual and verbal behavior patterns, transforming the brand's recognition and differentiation mechanisms has been our leitmotif in the redesign of Bosanova, the leading chain in low-cost footwear in Catalonia.

  • Inspired by the pentagram, we designed a new typeface that composes a logo and a symbol to facilitate application on the product, packaging and corporate and commercial signage. At the same time, it is an identity tool that configures its own unique language in the commercial claims and different applications of the brand.
  • <span><span>A girl holding a black BOSANOVA tote bag design. Contains the typographic brand symbol which is an outlined custom designed letter &ldquo;B&rdquo; from which a custom typographic system was designed as the brand identity system. Designed by Esiete branding and communication studio/agency Barcelona Catalunya Spain </span></span>
  • <span><span>Mockups of different packaging designs where the logo corporate image of BOSANOVA is applied, with its display outline typography designed for the project. Designed by Esiete branding and communication studio/agency Barcelona Catalunya Spain</span></span>
  • <span><span>Illustration of a shop facade of BOSANOVA applying its logo and corporate image in the sign of this store, with its display outline typography designed adhoc for the project. Designed by Esiete branding and communication studio/agency Barcelona Catalunya Spain</span></span>
    • BOSANOVA / GRAPHIC DESIGN
    • BOSANOVA / GRAPHIC DESIGN
    • BOSANOVA / GRAPHIC DESIGN

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