Hotel Tapa Tour 2024

Campaign that connects signature cuisine with the world of Haute Couture, where ingredients are seamlessly integrated into clothing in a surreal collage to create genuine pieces of culinary fashion.

Developed with artificial intelligence, the proposal offers a cutting-edge and groundbreaking vision, incorporating a rebellious gesture: biting the iconic toothpick, the symbol of the festival's identity over the past nine years, closely linked to the brand, an icon of our country's signature gastronomy.