Hotel Wine Fest
Identity and campaign for a new enogastronomic festival, Hotel Wine Fest. An event offering wine lovers the opportunity to explore Spanish wine culture in the heart of Barcelona.
The new brand merges elements of the wine world with typography, creating an icon that is easy to recognize and remember. The dynamic logo adapts to both online and offline formats and applications.
The campaign reinterprets a distinctive element of the hotel, the hanger, transforming it into a piece with double meanings that invites, with elegance and a casual touch, to enjoy the event.