La Imagen Construida

Graphic campaign for the conference and debate cycle, whose first edition took place at La Virreina Centre de la Imatge. The event explores the intersection of architecture, design, and visual communication through dialogues between photographers and architects.

The grid system generates dynamic compositions, where words and images are built and deconstructed in real-time. This approach reinforces the notion of spatiality and structure, key concepts in architecture and design, creating a visual identity aligned with the spirit of the event.

The campaign is developed through a series of graphic pieces —posters, projections, and digital content for social media— aimed at a professional and specialized audience.